Sunk Cost Fallacy

I’ve always been one to fall prey to the “sunk cost fallacy,” being that I put a lot of heart and effort into things, but fail to see things for what they are or when it’s time to move on. I know I preach that one shouldn’t take themselves too serious, but I’ve become very invested into this project to the point I can’t get away from it. I am constantly thinking about ideas, writing things, watching new comedy, looking for a new angle, and doing everything I can to get this project off the ground. If you want an insight into how I’ve been balancing my life lately, here’s a chart for reference.


Needless to say, I’ve been putting way too much time into Upside Down Creative Media. It’s tied for the amount of time I spend with my family and double what I’m spending on my career. For weeks, I’ve been avoiding the nasty truth because I don’t want to believe it. The truth is that I don’t have much of anything going on for UDCM and in order for the project to be a competitor in the world of comedy, I need to be cranking out videos on a consistent basis and getting better at it each time. I can’t do this on my own and despite my effort to get out to network with new comedians, it doesn’t seem like too many are willing to help with the project. I know the missing element is cash, which is unfortunate, because I truly believed that my talent, combined with great writers and actors could get to the point where money would come into the game. It just won’t happen overnight.

I do appreciate all the support we’ve gotten over the past year and this is not an official goodbye, but I think it’s time for me to stop putting so much thought into this project. Truth is, since about April 2014, there hasn’t been a day that has passed where I haven’t done something that is contributing to this project. It’s gotten to the point where I care more about this than my actual paying career. I neglect the job that puts food on my table because I want this thing to succeed. Unfortunately, that isn’t really happening. Anyway, thanks for all the laughs and I hope to get something out as soon as I can! I will be updating a couple more times to go more into why I am withdrawing for a bit, but I promise, it’s not the end.

Sunk Cost Fallacy

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